Lesson 10: Personal Branding

What DIFFERENTIATES You in a Crowded Marketplace?

In my previous lesson, I talked about the importance of networking and how it can lead you to new opportunities that you never knew existed in the first place. But why will people want to network with you in the first place? We, as people, even though we might agree, are in the habit of keeping people in our close circle who add value to our lives and whom we see as worthy of keeping around. The same applies to networking. 

You can be a top talent who would excel in any corporate environment. However, if you don’t allow people to see you for who you are, you will always be shadowed by someone else. Today, personal branding is more important than one might think. Think of it as your professional signature, a blend of your skills, experiences, and values that differentiate you in a crowded marketplace.

So, go out there and have meaningful conversations with people. If you are a university, chances are that 2-3 seminars take place every month at your campus. Attend them, talk to the guest speakers, ask about their journey, and share your insights with them. 

Use LinkedIn as your Facebook. Regularly update your profile and share your journey on the platform. Let people watch you climb the ladder and, in the process, gain knowledge from your learning.  Connect with diverse people from different industries. People are actually more helpful than you might think.

If you are a new recruit, use your newbie title to the maximum. Connect with all the top executives. Invite them to have a chat with you over a cup of coffee and gain insights about what makes them who they are and what advice they can give you for your career.

Always remember to be true to yourself and not sell yourself as who you are not. There is a thin line between fake marketing and personal branding.

From LinkedIn profiles to personal websites or blogs, these platforms become your voice and your portfolio, telling potential employers or collaborators not just who you are but what you stand for. Investing in personal branding is like planting a seed during your undergraduate years; with time and consistent effort, it grows into a tree that bears fruit throughout your career.